Influencing factors on consumer behavior in online purchases


  • B. saeidipour Department of Educational Sciences, Payame Noor University, I. R. of IRAN Iran, Islamic Republic of
  • R. Minaee Department of commercial management, Kermanshah branch Islamic Azad University, Kermanshah, Iran Iran, Islamic Republic of


internet, internet shopping, Consumer behavior


New technologies, and at their head, information technology aspects of human life, have changed. So that every day we are witnessing the emergence of a new and innovative system, which quickly replaced the previous model, and their effects on the leaves. Maybe we can network, IT can be very obvious, that with their rise rapidly in various fields, has led to the transformation. Today, many businesses based on Internet, and are growing rapidly, and every day the number of these businesses is increasing. However, the secret to success in the new world of business today, a detailed understanding of consumer behavior is, as far as we can with the knowledge of consumer needs, desires and demands to him, in order to meet organizational goals. Consumer behavior is also influenced by internal and external factors are. Information technology on consumer behavior is influenced through various means, including easy and convenient access to the information he may have. Consumer, through the facilities of the IT business, and today serves a much smarter and more powerful, and consumer behavior is that organizations will be affected. In this study, we tried to have a library of information, consumer behavior, examine the internet shopping.


Abdoli, Keyvan and Fereydoonfar, Sabra ( 2007). Patterns of customer satisfaction. Compass Magazine, No. 182, pp. 34-36.

Divandri, Ali. and Delkhah Jalil, " devised and developed a model for measuring customer satisfaction in the banking industry, according to the bank's customer satisfaction measurement ", Journal of Business Research, No. 37, Winter 2005, pp. 185-223

Constantinides, Efthymios. ( 2004.) "Influencing the Online Consumer's Behavior: the Web Experience", Internet Research, Vol. 14, Iss: 2, PP.111 - 126.

Golchinfar Shadi, and Bakhtayi, Amir ( 2006). Consumer behavior. Compass Magazine, No. 174, pp. 62-63.

Hayes, Jenny & Dredge, Frances. (1998). "Managing Customer Service", Gower Publishing, Hampshire.

Hawkins, Dell and Bast, Roger and Connie, Kenneth (2006). Consumer behavior. Translation of Ahmad's Roosta and Atiah Bathaii. Tehran: Publishing Sargol.

Jamal A. & Naser, K. (2002). "Customer Satisfaction and Retail Banking: An Assessment of Some of the Key Antecedents of Customer Satisfaction in Retail Banking". European Journal of Marketing. Vol. 20, No.4, PP.146-160.

Movn, John C. and Minor, Michael S. (2009 ). Consumer behavior, internal and external factors. Translation of Abbas Saleh Ardestani and Mohammad Reza Saedi. Tehran : Publishing Alliance - a new world.

Saeednia Hamid Reza and Bani Asadi, Mahdi. ( 2007). Compass Magazine, Issue 185

Suki, Norazah Mohd. (2011). "Cellular Phone user's Experiences Towards On-Line Shopping". Information Management and Business Review. Vol.2, No.1, PP. 38-45.



How to Cite

saeidipour, B. ., & Minaee, R. . (2014). Influencing factors on consumer behavior in online purchases. Scientific Journal of Medical Science, 3(4), 210-223. Retrieved from



Management Science/Operations